It's not whether you're right or wrong, right?
Your New Way Home
- Consumers are in need of guidance and a knowledgeable ally to help them navigate the increasingly complex rentals and sales market. Finding a place is no longer just a transaction, it involves aspirations and finding that sweet spot you can truly call home.
- We gave New Yorkers a new way to see Citi Habitats with a brand identity and positioning grounded on guidance and knowledge. Inspired by the vibrancy and boldness of the greatest city in the world, we utilized the color yellow to modernize and distinguish the brand in an often times traditional category. No longer about fictional people, living fictional lives, the ad campaign features real and unique spaces New Yorkers can aspire to calling home.
- A Fall ad campaign utilizing print, digital and OOH encouraged New Yorkers to find a new way home through Citi Habitats. We also rebranded the company from the inside-out, from internal marketing to storefronts and its digital presence.