The creative process is not a straight line.
- Fast food is a driving force behind two-thirds of US adults and almost one-third of children being over weight or obese.
- To help the health-conscious consumer, we re-branded the healthy fast food restaurant from the inside out revolutionizing everything from the visual identity, restaurant atmosphere, and in-store messaging to menu development, field marketing and above-the-line advertising.
- Consumers now have a healthy fast food option that allows them to indulge in a guilt-free menu with all items under 500 calories and everything is grilled, baked or steamed. Sales up 32% since the rebrand. Over 50 new franchises sold in last 6 months!