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Posted: 5/4/12
By: John Vitelli

When asked to help rebrand two of downtown New York's restaurant institutions - The Coffeeshop and The Highliner - our stomachs growled at the opportunity. We are helping The Highliner (formerly the Empire Diner) with their new menu line-up, a Mixology set and social community engagement. In addition, we are concepting and designing a […]

Posted: 4/6/12
By: John Vitelli

Boutique indoor spinning studios are popping up all over the country right now with Flywheel leading the charge. Good Morning America featured Flywheel on April 6th and deemed it as their "favorite form of exercise with some of the best exercise playlists you'd ever want to work out to." The show highlights Flywheel's revolutionary […]

Posted: 4/2/12
By: John Vitelli

In partnership with Ammirati, Grime Boss, the one side tough, one side smooth hand and surface wipe, launches a robust and innovative integrated campaign this Spring. Targeting enthusiasts and professionals who are not afraid to roll up their sleeves and get their hands dirty, the campaign plays off the expression of “Tough Love” by […]

Posted: 3/5/12
By: Gabriel Miller

Speck, the designers of perfectly-fitting and insanely-styling protective cases for iPhones, MacBooks, Kindles and more, have recently partnered with Ammirati. We have been tasked with developing the strategic positioning for the brand and developing an integrated marketing campaign for their bold, exciting and colorful products. We are […]

Posted: 1/31/12
By: John Vitelli

Cutty Sark, the 90-year old original blended scotch whisky, is and always will be described as one word: classic. There’s a growing thirst for how things used to be back in the day, and now’s the perfect time to dust off those vintage wooden crates and rusty bar signs. This bottle needs no introduction or reinvention. The iconic […]