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Pass the iced coffee.
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Pirate’s Booty
- Truth
- Gen X moms want to provide their kids healthy, all-natural snacks but don’t want to sacrifice taste and fun in the process.
- Expression
- Let the snacking revolution begin! With that as our mantra, we created packaging, shopper communications and a 360° ad campaign that communicates the “better-for-you” benefits of Pirate’s Booty via a unique wit that charms moms and kids alike.
- Results
- Once a niche natural foods brand, Pirate’s Booty is now a national treasure, with sales more than tripling over the past couple of years.
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