open

What's left out is as important as what's put in.

clients

Street Fighter

  • Street Fighter
  • Street Fighter
  • Street Fighter
  • Street Fighter
  • Street Fighter
  • Street Fighter
  • Street Fighter
  • Street Fighter
  • Street Fighter
  • Street Fighter
  • Street Fighter
  • Truth
  • The Street Fighter Franchise had strong equity in the video game “fighting” category, but it was no longer seen as relevant to today’s hard-core gamer.
  • Expression
  • Because the game returned to the original fighting mechanics that made it so popular in the past, we successfully launched its new titles--Street Fighter IV and Super Street Fighter IV--by leveraging the concept of "nostalgia" against the lapsed-user target without alienating the core gamer.
  • Results
  • While initial sales objectives for SFIV were 800,000 total units, we exceeded sales of 2,000,000 in just the first two months. In addition, SSFIV sales soared to 100,000 units in the first week alone.