2009

Street Fighter IV

With Capcom, 2009–2010 · Launch campaign, Ammirati

Super Street Fighter IV print ad: Guile versus Adon under hand-lettered headlines, Get Super!
Illustration by 123KLAN.

Street Fighter IV brought Capcom’s fighting game series back to home consoles, arriving on Xbox 360 and PlayStation 3 on February 17, 2009. Ammirati worked with Capcom on the launch, and on the follow-up, Super Street Fighter IV, in 2010.

The print shown here, for Super Street Fighter IV, sets the game’s characters inside dense hand lettering by the illustration studio 123KLAN, with the energy of an old fight poster.

Client
Capcom
Launch
February 17, 2009
Role
Launch campaign, Ammirati
Illustration
123KLAN

Sources and links Launch coverage, GameSpot

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